tata
NEW DELHI: Tata Teleservices on Tuesday introduced what it termed a ‘revolutionary concept’ and a ‘game changer’ with the company deciding to do away with the pulse-system, the traditional way of charging for a telephone call, and has instead said that it will bill its customers on a per call basis. ( Watch )
This means, call made by Tata Teleservices’ will no longer be charged on a per minute basis. These duration free calls, which are only available for its pre-paid CDMA customers, will be charged at Re 1 per local call and Rs 3 for every STD call. Put simply, a local call will cost only Re 1 even if the customer were to speak for two hours while an STD call to any network in the country will come at Rs 3 irrespective of its duration.
“There is no catch or any hidden charges. We have never gone back on a promise and our business model involves earning the respect and trust of our customers. That is how the Tatas work. This is a path-breaking value proposition for Indian telecom users,” the company’s MD Anil Sardana said. “The fact that this offer is for both local and STD calls makes it unique, something that holds the potential to completely redefine the Indian telecom pricing paradigm,” he added.
This also marks the first instance of an mobile operator doing away with the pulse or per minute billing system and Tata executives say that concept is the first of its kind in the world. They also add that while other operators across the globe gave free minutes during specific hours (after 10 pm or in the weekends) or provided free talk time between select numbers, this marked the first instance of an operator completely changing to a per call based billing system.
Tata Teleservices, the country’s sixth largest cellular firm in terms of customers, has 38 million users on its CDMA platform of which about 92% are on the pre-paid platform. Existing pre-paid users can move to the new tariff scheme by purchasing a one-time recharge voucher of Rs 96.
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